Signcrafting Since 1984

Graphic design tips ~ the “7 word” rule for signs

the “7 WORD” RULE
Research has shown that people don’t usually read a sign, they “look” at it. They only “see” about seven words on a sign that make the impression and tell them what they want to know. ( usually what kind of business it is) The most effective sign leaves an attractive impression in the mind of the viewer.

A sign noticed and remembered has done its job.

Listing every one of your services on your street sign is probably not worth your money and may actually damage your chances of being remembered. Too many words blur and confuse the message. Once you have the customer inside, then you show them everything you can do.

308 Grove St. Newport, Maine
Phone: (207) 368-5153