the “7 WORD” RULE Research has shown that people don’t usually read a sign, they “look” at it. They only “see” about seven words on a sign that make the impression and tell them what they want to know. The principle comes from billboard advertising and is
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There are lots of new sign-making products coming out all the time, so there are often options for what type of materials to use to make your sign. The trend is toward durability and there are several substrates we use that are very durable for outdoor uses.
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The weather is going to make it hard to install these signs right away, but we’re sure the town crew can do it. There are four signs, one on either end of the section of Route 2, and Route 7 that mark the city limits of Newport.
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We used distressed wood and a clean lettering style for this custom sign. Approx. 6 ft. long.
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